PureColor Fiber
Part of the secret to our success is our own solution-dyed carpet fiber called PureColor. To understand what makes PureColor superior to traditional piece-dyed fibers, think of the visual difference between a carrot and radish. With PureColor solution-dyed fiber, the color goes all the way through the fiber, like the color of a carrot. Color on traditional carpet fibers sits on the surface of the fiber, like the color of a radish. Making the color literally part of the carpet fiber has several advantages:
- PURECOLOR FIBER COLOR WON’T FADE FROM PROLONGED EXPOSURE TO HARSH SUNLIGHT
- PURECOLOR FIBER COLOR WON’T WEAR OFF, EVEN IN HIGH TRAFFIC AREAS
- PURECOLOR FIBER COLOR WON’T BLEACH OUT FROM SPOT CLEANING – EVEN WITH HOUSEHOLD BLEACH OR CLEANERS
- PURECOLOR FIBER COLOR RESISTS STAINING WHEN PROPERLY CARED FOR, EVEN FROM ITEMS LIKE RED WINE, MUSTARD OR PET URINE
